PSA’s have long been successful because they have a history of being powerful, cutting edge messages. They are less constrained than traditional advertisements and seek to make an emotional impact. And they often succeed. Interactive PSA’s extend that impact by making it actionable and easily spread from person to person and network to network.
action
Comment? Quiz? Donate?
Add? People get involved
One of the great things about getting to people when thye’re online, is that they can click. Click to share, click to sign up, click to donate, click to play, click to add, click to comment. When its easy to take action, they will.
We work with you to come up with interesting and useful clicks for the people you touch with your message.
sharing
Send to a friend, see in
my news feed, so much more
Person to Person
These days people are networked. They have each other’s email, twitter, facebook, LinkedIn accounts. We are much more aware of what the people we follow are doing. And we readily share what’s important to us. We’ll make sure that people can easily share your message, and want to. When people spread the word to their friends, it has a greater impact than any type of print or broadcast ad can.
